Qualcomm CES keynote: All consumer devices are going to be cell phones themselves.

Qualcomm CEO Paul Jacobs gave a keyntoe at CES. This was perhaps the best CES keynote I attended, since Jacobs went through a lot of information at a quick pace and he brought forward many interesting partners.

Jacobs said one line that sums up Qualcomm’s vision and strategy "We believe all consumer devices are going to be cell phones themselves. Qualcomm is helping drive that innovation."

Qualcomm is strongly pushing this theme as shown by the Amazon Kindle, which uses Qualcomm’s wireless technology.  Jacobs said "But when people think about the Kindle they don’t think about technology. This is how it should be."

In the world of mobile devices Qualcomm’s chips support many operating systems. At this CES they announced their support for a new operating system: ChromeOS. Jacobs described their Mirasol technology which provides low-power, wireless, and bright outdoor display. Jacobs also showed FloTV, Qualcomm’s mobile TV device. At the end, Qualcomm gave out 300 FloTV devices. (And thanks to a little help from a friend @steverubel, I won one.)

Jacobs shared the stage with many partners:

• Peter Chou, HTC CEO: Showed the HTC Smart. HTC developed the first GPhone and the Nexus One.
• Yuanqing Yang, Lenovo CEO: Lenovo is excited about smartphones and smartbooks. Yang showed the Lenovo Skylight Smartbook.
• Todd Bradley, HP Executive VP, HP Personal Systems Group: Showed an Android netbook with instant-on capabilities and a solid suite of consumer apps.
• Dr. Eric Topol, MD, Chief officer of West Wireless Health Institute: Went through a series of wireless portable medical devices that let you take measurements and send the results to your doctor. He showed a portable medical device that measures your health vital signs (heartrate, EKG, etc.) and a portable wireless device that takes echocardiograms and ultrasounds and wireless sends your results to a doctor.
• Tony Tsao, CEO of D-Link: D-Link Rush to wireless stream video to all the displays in your house.
• James "JB" Brown, CBS-TV sportscaster: Spoke to the relevance of FloTV to fanatic sports fans.

There was a lot of information in the talk. You can see more details in the live tweets below:

• Getting ready to tweet the Paul Jacob’s Qualcomm Keynote at #CES
• Qualcomm CEO Dr. Paul Jacobs is on stage.
• Qualcomm’s technology is in all 3G cell phones. Qualcomm’s chips are in many of them as well.
• Every device is better when it’s connected. Devices are better when they’re connected to the network & to each other.
• Qualcomm chips are in the cell phone. Those chips will now go into consumer electronics devices themselves.
• We believe all consumer devices are going to be cell phones themselves. Qualcomm is helping drive that innovation.
• Jacobs is diving in on CDMA. CDMA CDMA CDMA.
• Over 1000 companies are using Qualcomm’s CDMA technology. Partners will come on stage.
• Qualcomm took a unique approach with their technology. Licensed it out to partners.
• Qualcomm put TCP/IP into the mobile. Put data into the mobile phone. Put a browser into the mobile phone.
• If you lay the phones with QC technology out like bricks, you could build out the length and height of the Great Wall of China.
• Smartphones expected to exceed all PC shipments in 2011.
• Qualcomm is helping partners develop cell phones available for $20 in emerging markets.
• Advancing the user experience by tightly integrating hardware and software.
• Qualcomm enables many OS’s. Today Qualcomm announces that they are supporting a new operating system: ChromeOS.
• Peter Chou, CEO of HTC is on the stage now.
• HTC has developed the Nexus 1 and the HD2. Integrating social networking and email at affordable prices.
• Chou is introducing the HTC Smart. This uses the Blue Mobile platform and the HTC sense.
• HTC sense: Showed the UI of HTC Sense. Helps you focus on the who, not the how when you communicate.
• Chou is introducing the HTC Smart. This uses the Brew Mobile platform and HTC sense.
• Back to Paul Jacobs.
• The mobile internet has changed: More integrated in your lives. It’s real-time, location-aware, context, personalized
• Qualcomm Mobile commerce: SWAGG. Allows you to receive and redeem personalized offers. Manage rewards programs.
• You’re close to your friends not because you’re w/ them all the time,but because you have your cell phones on all the time
• Amazon sold more e-books that regular books on Christmas. People don’t think of wireless technology when they use their it
• SnapDragon was created to go into different smartphones and smartbooks. Over 50 are in design.
• New category: Smartbooks. Take a connection, put it on a device with a screen. maybe with a keyboard.You have new devices.
• Increase in processing power will allow you to do more. Plus, power efficiency is done as well.
• Smartbook allows you to take advantage of everything done in the cloud.
• Lenovo CEO Yuanqing Yang is now on stage.
• Lenovo CEO believes in two new emerging categories. The Smartbook and Smartphone categories.
• Lenovo is showing their first Smartphone that they introduced at CES on Wednesday.
• The second product: The first Arm-based device called the The Lenovo SkyLight Smartbook.
• The key ingredient is User Experiences designed for the mobile web.
• Today’s users aren’t just doing one thing. They’re bouncing back and forth between twitter, youtube, … all the time.
• HP is now on stage. Todd Bradley, EVP of HP’s Personal Systems Group
• We see connectivity as critical to every person’s world.
• How does HP shift to this change in behavior. The key is how we work with partners to develop more simpler experiences
• HP’s Andy Clipsham is showing Android running on a netbook platform.
• HP’s Android netbook: Device stays connected. Has instant on connectivity.
• Showing HP’s user experience on the HP Android Netbook. File manager, photos, facebook, music.
• The crowd is excited!
• Paul Jacobs. Wireless Reach Initiative Goal:Create partnerships around the world to help create 3G services to help people
• Working with partners in India to develop an app called Fisher Friend.The Tsunami impacted fisherman in south India
• Allow fisherman to detect when whether changes are coming, so they can react.
• Using wireless reach to help people start their own businesses. Help people get an education.
• Access to wireless technology is critical for education. In many countries, including the United States.
• Projet K-Nect in rural North Carolina. Showed a 30% increase in proficiency in algebra 3 years in a row.
• Mirasol: People spend more time looking at their phone than talking to it. 1) battery life. 2) device anywhere:inside/out
• Mirasol technology allows books and magazines to be shown online and viewed outside.
  Dr. Eric Topol, MD, Chief officer of West Wireless Health Institute to talk about advances in medicine.
• Showing digital medical device that tracks all vital signs, obstetrics for high-risk pregnancy, measure EKG through phone
• Device measures calories in and out during the day, glucose every 5 minutes, measure sleep state.
• Body area network in the sole of the shoe to your ipod or iphone. Showing the footbit/fitbit (?) to measure your steps
• Sleep device made by Zio. It measures your phase of sleep: deep restorative sleep, dream sleep, deep sleep, light sleep.
• Zeo gives you a score when you wake up about how well you slept. Tells you if you will be a grump today.
• Device helps you track vital signs. Showing the live vital signs of a patient. Showing oxygen, temperature, ekg, etc. Wow.
• To keep people out of the hospital- the #1 problems: heart failure. Showing a PiiX device that shows your vitals.
• Device shows ECG, heartrate, temperature, respiration, oxygen, BioC, Posture. Continuous tracking info for heart failure.
• GE V scan (one of Time’s 50 best inventions of the year). replace stethoscope (been around since 1816). takes echo cardiograms
• Wow, it is a portable device that captures and shows an echocardiogram of the heart!
• GE V scan. People can do their own echo and send it to their doctors in the future.
• Send the baby echocardiogram image to facebook and twitter instantly. Wow.
• Amazing live demos. Moving to an exciting world of consumer-driven healthcare. Wow.
• Back to Jacobs. Talking about transforming the connections in your home. The connected home.
• With the phone,merge the digital world with the physical world together.Take a picture with your phone,drag it to your TV
• New technology called Nstream, a wireless lan technology that lets you stream video around your home.
• Tony Tsao, CEO of D-Link, is on stage now.
• D-Link is a leader in networking for small and medium business. Partnered with QCom
• The D-Link Rush let’s you manage your digital entertainment in the home. Let’s you go wireless w/ all devices in your hous
• No more arguing about what to record/watch in the DVR-you can wireless route your content to any screen in your home.
• D-link Rush Storm demo- streaming to 3 screens at once. Available in Q2 2010.
• Back to Paul Jacobs. Now moving onto television. Showing FloTV on a small mobile device.
• Audiovox integrates FlowTV into its automobile products. Will also go to its portable DVD player.
• Qualcomm will have an iPhone sleeve that brings FloTV to your iPhone.
• Showing a FloTV video.
• Demo is showing lots of mobile video with FloTV. Video anytime, anywhere. Ha ha. It’s about time!
• Average FloTV viewer spends 25-30 minutes a day viewing video.
• FloTV will offer more than 3000 hours of sports programming. Lots of partners coming.
• Sportcaster James "JB" Brown, CBS-TV sportscaster is on stage now!
• Jacobs: How will a sports fan react to a TV they can carry around with them? JB: Sports fans will want it.
• As JB walks around airports,teenagers come up to him and ask him about basketball, football. FloTV will help him "appear knowledgeable"
• "FlowTV and JB". JB likes the ring of that. Ha ha.
• That’s all folks! Great keynote!!!

What do you think of Qualcomm’s themes? Did you attend the keynote? If so, any points to add?